Kilbourne: "Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge... The poses and postures of advertising are often borrowed from pornography, as are many of the themes... pornography can be considered mainstream." (Kilbourne, 456-457)
Gaby P: In advertising, companies often want their product to seem desirable and erotic. They do this by objectifying the models, especially women, in a sexual manner. This is a problem in our society because when you objectify a human, you make her less than human. You make her an object. If a woman becomes a sexual object it can be a serious problem because then men will begin to view her as nothing more than just that. Which can lead to such serious problems as aggression, domestic violence, and even rape.
Kilbourne: "Jackson Katz, who writes and lectures on male violence, often begins his workshops by asking men to describe the things they do every day to protect themselves from sexual assault. The men are surprised, puzzled, sometimes amused by the question. The women understand the question easily and have no trouble at all coming up with a list of responses." (Kilbourne, 465)
Gaby P: I was very shocked when I read this, but then when I thought about it a little it actually makes a lot of sense. I even asked a male friend of mine this very same question and he chuckled and said nothing. But when I ask myself this question, I find that I give a list of precautions that I take everyday. Although it just "makes sense" that a man is stronger and bigger and can naturally defend himself while statistically a woman is more likely to be attacked. However, when these statistics are enforced by advertisements, there is a serious problem in our society.
Kilbourne, Jean. "Two Ways a Woman Can Get Hurt: Advertising and Violence." p. 455-475.
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